Veganism

I began this project with the curiosity of why vegans are so passionate about their lifestyle. Throughout this project I’ve found that our everyday meals are effecting the human race. Meat consumption is effecting the environment. I developed a brand for the community called “In the Roots”. As humans we are absorbing information and applying it to our every day lives - kind of like the roots of a plant. The purpose of this brand is to inform the community about the environmental impact meat consumption has and the route that can be taken to reduce our intake. I would describe this brand as tasteful, enduring (long lasting) dainty and refreshing. I would describe the color palette as vibrant and natural. I experimented with photography and animations. I chose to present my work through social media to display the materials side by side.