EGGO'S REBRANDING

Our new brand proposal for Eggo’s is positive, inviting, trending and on-the-go. The logo is an image of a waffle with syrup dripping. The logo expresses a feeling of on-the-go and positive energy while relating to the audience of having a fun breakfast. The red and yellow color palette reflect the brand’s morning hunger. The packaging extends the brand by adding a sense of playfulness. The descriptive words promote what the brand provides and the emotion relates to the logo.